
Yesterday morning, as I took a day off for a variety of reasons, I decided to tune in to an old friend over internet radio. I fired up KGSR, Radio Austin through my iTunes radio menu and started streaming.
I quickly learned that while I had been going through my own changes here in North Carolina, I had missed the fact that major changes were happening "back home." KGSR has changed radio frequencies, moving down to 93.3 FM on your Austin area radio dial. The new location puts them in Cedar Park, a much better broadcasting location compared with Bastrop, where the old transmitter is. And, the signal will be more powerful. Those changes I can understand. What I also learned was that creative director Jody Denberg is leaving the station he helped create 19 years ago. That change is probably more significant.
I moved to Austin after finishing graduate school in 1993, and then KGSR was a totally fresh radio experience. The station was once described by Rolling Stone magazine as one of the 10 radio stations in America that don't suck. Denberg, Susan Castle, and the others there pioneered Adult Alternative Album formats and played local artists and bigger name artists side by side, and they threw the idea of content genres into the blender. Jazz, blues, new age, country, rock, Celtic, Reggae--it's all good. What came out of that experiment was the perfect Margarita mix of great music, and KGSR quickly became the default radio station setting for my cars and trucks as I rolled around the Austin metroplex from 1993-2000.
For me, the peak year was 1995-1996. That was a time of amazing CDs coming out left and right, the station was firmly entrenched as a cultural icon in the city, and things were really all in sync. Of course, as any musician knows, sometimes you are in the groove and sometimes things are just a bit off. Success in any business is hard to maintain. Over the years, the station changed hands. All media outlets are under intense pressure, and the listening audience is fickle. Talk radio, satellite radio, demographic changes, all sorts of pressures siphon off listeners. Ratings slipped, and continue to drop. The new changes probably reflect business decisions that most of us don't need to know the details about.
What I do know is that I look forward every year to the Austin Chronicle music poll, and the KGSR top 107 songs of the year (will the list be trimmed to 93 songs now?). I use those signals to help me figure out new music to go check out on iTunes. Because I live in the rest of America, where the radio really does suck. Austin and its music scene remain my best clue about what might be coming out that I should pay attention to. That I might want to put on my iPod, and incorporate into my life. So even though he'll probably never read this, thank you Jody Denberg for all the great years of music you have helped introduce me to. And thank you KGSR for being a beacon of good music, in a tough business. I wish the station all success, but it is hard not to feel like something good might be getting lost along the way.


